Customer Relationship Management (CRM) software is designed to take control of your business processes to improve how you interact with your customers and how you manage your data and analysis. CRM systems are a way to better manage your relationships with customers by streamlining your processes, centralising customer information, providing analysis, and enabling responsive customer service.
The right CRM solution can help companies improve marketing, sales, service engagement, drive efficiency and improve customer experience. Microsoft Dynamics CRM helps you make every customer engagement an intelligent one, so you can market smarter, sell effectively, and deliver amazing customer experiences anywhere. Dynamics CRM helps companies by building long-term customer relationships that are:
- Personalised creating end-to-end, outcome-focused journeys that engage at the right time and place
- Proactive by determining the next best interaction with your customer based on context
- Made predictive by using analytics—internal and external data to identify patterns and predict outcomes
Delivered in the cloud, on-premise, or as a hybrid combination, Dynamics CRM can help your organisation to reduce costs, increase profitability, automate business processes, enhance your customer relationships and satisfaction, and, ultimately, deliver return on investment (ROI).
Why Microsoft Dynamics CRM?
Microsoft Dynamics CRM, the world’s leading and most innovative CRM, is used by over 40,000 companies and 4.4 million people worldwide for one simple reason – it is designed to deliver value to your business.
A series of exclusive productivity tools across sales, marketing, and customer service can enhance the way you do business. Dynamics CRM’s unique ability to extend and scale, allows companies to choose the right solutions for them, according to their needs and means.
Its capacity to integrate other systems seamlessly, means that all your information is accessible in one place. Having all that data present in one place allows for real, valuable insights and analytics into your business and provides managers with greater visibility into their customers and teams, allowing for informed and productive decision-making.
But Dynamics CRM is more than a data entry system. It is designed to enhance your real-life relationships with your customers. An intuitive and intelligent approach streamlines your interactions, allowing your teams to be more productive, but also allowing them to be more in tune with their customers.
Microsoft Dynamics CRM, is also extremely mobile – providing you with real-time, accurate data, accessible from any device at any time. But all this sophistication does not come at the expense of usability. After all, a CRM system is only as good as the data it holds and data accuracy is very much dependent on the user. Microsoft Dynamics CRM has been developed with the user in mind. The familiar and easy to use design of Dynamics CRM feels intuitive and facilitates instant user buy-in and rapid adoption across the entire business.
Microsoft Dynamics CRM Deployment Options
Microsoft Dynamics CRM empowers organisations by giving them a choice in deployment. A flexible technology platform means that Microsoft Dynamics CRM’s full capabilities are realised regardless of whether it is deployed in the Cloud, as an On-premise solution, or as a Hybrid deployment – and only Microsoft offers the flexibility to migrate from one deployment model to another.
A hybrid development combines the best of both Online and On-Premise solutions. You purchase the licences from Microsoft but host the solution with a local, certified Dynamics partner.
Benefit from an online environment with:
- Minimal up-front investment
- Subscription based, flexible licensing
- Minimal infrastructure requirement
- Remote Access Capability
But, also, reap the benefits associated with an on-premise solution:
- Complete control of your data and configurations
- Flexibility to move Servers
- Flexibility to move Data
An on-premise Dynamics CRM solution is installed on your own server and gives you complete control of your database in house. This has been the traditional method of CRM implementation and can achieve the highest efficiency for local users as it is not dependent on your internet connection. This method can also provide for more flexibility and control than a Cloud based deployment as you are in complete control of your data, have no limitations as to what code you can run on the server, and can control how updates are handled.
- Maximise your investment: use your existing hardware and IT infrastructure and internal resources to manage CRM
- Own your solution: you have complete ownership of your data, software and hardware
- Control costs: no additional storage costs if your database size exceeds the default 5GB cloud CRM Online account limit
- Control updates: Control when updates are applied, allowing you to test them before they are put in place
Did you know that 80% of the Fortune 500 are using the Microsoft Cloud? While many businesses are initially drawn to the cloud by cost savings, but really, it’s the business agility, reduced IT complexity and efficiency that often makes the difference for organisations when opting for the Cloud. As the fastest method of deployment, the Cloud is often the ideal choice for small businesses who don’t have their own hardware.
Dynamics CRM Online is a Microsoft hosted solution and offers the following benefits:
- Efficient: implement and roll out CRM quickly in a ready-to-go Cloud environment
- Flexible licensing: subscription based, add and remove users as and when you need to
- Reduce costs: no upfront licence costs or recurring software licence renewal, no hardware costs or overhead of maintaining a dedicated CRM server
- Reduce costs: no upfront licence costs or recurring software licence renewal, no hardware costs or overhead of maintaining a dedicated CRM server
- Business continuity: 99.9% uptime service level agreement financially backed by Microsoft
- Security: Data protected by 5 security layers and a disaster recovery service. ISO27001 compliant
- Integration: Works on the Office 365 platform to combine CRM with the benefits of Sharepoint, Skype messaging and hosted Exchange